Under this exclusive agreement, Sun Group has secured the rights to develop and operate the Maison Kayser brand across Vietnam. This means that Sun Group will be able to open and manage a network of Maison Kayser bakeries and bring the brand’s iconic bread and pastries to local connoisseurs and international travelers.
To ensure authenticity, Sun Group is committed to maintaining the highest standards in product quality, service excellence, and brand image. Every ingredient and piece of equipment used in production will be sourced exclusively from suppliers approved by Maison Kayser, ensuring that each loaf and pastry embodies the brand’s time-honored craftsmanship.
Maison Kayser, in turn, will provide Sun Group with its invaluable expertise, from traditional recipes and production techniques to hands-on training for key personnel. The brand will conduct regular quality inspections and offer support in sourcing premium ingredients, all while safeguarding its intellectual property.
The franchise agreement signing ceremony between Sun Group and Maison Kayser
This collaboration is set to redefine the culinary landscape in Vietnam, starting with Sun World Ba Na Hills, the first location to welcome a Maison Kayser bakery, followed by a second outpost in Phu Quoc later in 2025. With Phu Quoc set to host APEC 2027, the new bakery will not only cater to travelers from around the globe but also elevate the island’s status as a premier dining destination. Over the coming years, Maison Kayser bakeries will continue to roll out across other Sun World attractions nationwide, offering visitors an irresistible taste of France.
Speaking at the signing event, Mr Nguyen Lam An, Vice President of Sun World and Director of Sun World Ba Na Hills, expressed his enthusiasm: "We constantly strive to offer international-standard experiences to visitors at Sun Group destinations. Our partnership with Maison Kayser not only enhances the culinary offerings at Sun World Ba Na Hills but also provides a rare opportunity for both local and international tourists to enjoy authentic, world-class French bread in Vietnam. We believe that Maison Kayser's presence will be a unique highlight, adding to the appeal of Sun World Ba Na Hills and elevating the status of Da Nang and Vietnam as premier travel destinations."
Maison Kayser’s founder, Éric Kayser, also shared his excitement: "Maison Kayser has always been committed to the highest standards, bringing customers exceptional bread made from premium ingredients and traditional French recipes. Vietnam is a promising market with a deep appreciation for French cuisine, and we are thrilled to collaborate with Sun Group – a leading Vietnamese corporation in entertainment and hospitality – to introduce our brand at prestigious Sun World destinations. We recognize Sun World Ba Na Hills not only as a world-class tourist attraction but also as a destination that consistently delivers unique, high-end experiences. We hope that the arrival of Maison Kayser will contribute to an exceptional culinary journey for visitors to Ba Na Hills."
Maison Kayser is renowned for its traditional baking recipes combined with modern technology to create exquisite premium bakeries and pastries. (Photo: Maison Kayser)
Founded in 1996 by master baker Éric Kayser, Maison Kayser has expanded to over 200 stores across 26 countries. The brand is celebrated for its ability to blend traditional baking techniques with modern technology, creating outstanding artisanal bread and pastries that captivate food lovers worldwide. What sets Maison Kayser apart is its unwavering commitment to using natural fermentation instead of industrial yeast, ensuring an authentic and superior taste. The brand also adapts flavors to suit different markets while maintaining the integrity of its French heritage. Maison Kayser bakeries are further distinguished by their elegant French-inspired interiors and high-end service, offering an exquisite ambience for guests.
Sun World Ba Na Hills will have the first Maison Kayser bakery in Vietnam, expected to launch in 2025. (Illustrative photo: Maison Kayser)
Maison Kayser has received numerous prestigious awards in the baking industry, including “Best Croissant in Paris” (Le Figaro), “New York Best Baguette Award,” and “Tokyo Best Baker Award.” Éric Kayser’s groundbreaking innovation, the "Fermentolevain™" – a natural fermentation control device – has played a crucial role in preserving the authenticity of French bread worldwide. More than just a bakery, Maison Kayser is regarded as a symbol of excellence, quality, and French culinary heritage.
Choosing Sun Group – a leading Vietnamese corporation in entertainment, tourism, and hospitality – as its exclusive partner in Vietnam and selecting Sun World Ba Na Hills as the first launch site reflect Maison Kayser’s strategic vision for entering the Vietnamese market through premier tourist destinations. With its breathtaking landscapes and world-famous Golden Bridge, Sun World Ba Na Hills is one of Vietnam’s top tourist attractions, offering a world-class combination of entertainment and gastronomy.
The signing of this franchise agreement is more than just a business deal—it marks the beginning of an exciting new era for culinary tourism in Vietnam. With Sun Group’s expertise in creating exceptional travel experiences and Maison Kayser’s legacy of artisanal excellence, this partnership is set to captivate food lovers and elevate Vietnam’s dining scene to international heights.
