Kickstarting the “Rise to Asia” journey, expanding the international network
Aligned with its strategy to connect key tourism and economic hubs, Sun PhuQuoc Airways (SPA) is prioritizing the development of its international route network, positioning Phu Quoc as a gateway to major source markets across the region.
In 2026, the airline plans to operate nine international routes, linking to seven key markets: Taiwan (China), South Korea, Singapore, Thailand, Hong Kong (China), India, and Malaysia. Sun PhuQuoc Airways’ inaugural international service, on the Phu Quoc – Taipei route, is scheduled to commence on March 29, 2026, marking the first milestone in its regional expansion journey.
Sun PhuQuoc Airways rapidly builds sales capabilities and expands commercial presence.
The consistent rollout of its route network and the stable execution of its operational plans not only enhance reliability in operations but also enable passengers and partners to proactively plan their travel and business activities.
According to data from Phu Quoc International Airport and tourism operators, international arrivals to Phu Quoc in the first two months of 2026 exceeded 428,000, representing an increase of approximately 35% year-on-year. Several markets recorded strong growth, with China rising by over 40%, while India experienced a surge driven by the introduction of new air routes.
These figures underscore the rapidly growing demand for international connectivity to Phu Quoc, particularly from Asian markets—widely regarded as a key source of inbound visitors in the coming years.
This momentum further reinforces Sun PhuQuoc Airways’ commitment to its “Rise to Asia” strategy, as it steadily expands its international network to drive tourism growth, strengthen regional connectivity, and unlock broader collaboration opportunities across the industry.
Launching a network of GSA partners to complete international distribution
In parallel with network expansion, Sun PhuQuoc Airways has officially commenced the rollout of its international distribution system through partnerships with General Sales Agents (GSAs) across multiple markets.
TAMGP Appointed as Sun PhuQuoc Airways’ General Sales Agent in Thailand
Sun PhuQuoc Airways has recently announced its GSA partners across key markets, including TAMGP (a joint venture between TAM Group and GP Group) in Thailand, Discover the World in Singapore, and OpenSky in Hong Kong. These partners have been carefully selected for their strong distribution capabilities, deep local market expertise, and extensive regional networks.
Representative of Discover the World, Sun PhuQuoc Airways’ General Sales Agent in the Singapore market
Among them, TAMGP is a joint venture formed by leading aviation distribution groups in Hong Kong and Thailand. Discover the World brings global sales representation experience with a presence in more than 60 countries, while OpenSky leverages AI-driven technology for ticket distribution across the Asia-Pacific region.
Partnering with GSAs that combine market reach, technological capabilities, and industry expertise enables Sun PhuQuoc Airways to rapidly build its sales capabilities and expand its commercial footprint, while optimizing access to local distribution channels in an efficient and sustainable manner.
Representative of OpenSky, Sun PhuQuoc Airways’ General Sales Agent in the Hong Kong market
The development of a robust agency and distribution partner network has been identified as a key strategic pillar, particularly as the airline accelerates the expansion of its international route network.
Attractive commercial policies to enhance ecosystem-Based travel experiences
Building on its established distribution network, Sun PhuQuoc Airways continues to roll out compelling incentive programs, enabling agents to flexibly design comprehensive travel packages and enhance the overall customer experience within Sun Group’s integrated ecosystem of premium tourism, hospitality, and entertainment offerings. This is widely regarded as a distinctive competitive advantage of SPA.
Sun PhuQuoc Airways introduces a range of incentive programs, enabling agents to flexibly design comprehensive travel packages
Specifically, during the DIFF 2026 season, passengers flying to Da Nang can access a variety of promotions, including Early Bird tickets, Ba Na Hills experience combos, and discounts of up to 35% when bundling flight products.
For international visitors to Phu Quoc, the airline offers complimentary access to Sun World Hon Thom, alongside discounts of up to 30% on accommodation, entertainment, golf, and dining services under the “One Ticket, Million Experiences” program.
The synchronized deployment of route network expansion, sales infrastructure, and commercial policies—leveraging the broader Sun Group ecosystem—demonstrates SPA’s clear strategic direction under its “Rise to Asia” vision, as it steadily reinforces its role as an aviation bridge connecting Phu Quoc more deeply with key Asian markets in the years ahead.
