Founded in 2011, Sunset Hospitality Group currently operates nearly 90 lifestyle, dining, and entertainment venues across more than 25 countries. Its portfolio includes globally recognized brands such as Azure Beach, SUSHISAMBA, Ammos, Attiko, and Mood Lounge. SHG’s developments are built around the “destination within a destination” philosophy, where dining and entertainment venues themselves become compelling travel motivators. Beyond restaurants and beach clubs, the group is also known for its signature dinner shows, contributing to Dubai’s position as a leading global entertainment hub.
Through this collaboration, Sunset Hospitality Group will introduce international operational standards in dining and entertainment to Vietnam, while prioritizing local ingredients and integrating Vietnamese cultural elements into each concept. This strategic move aims to bring globally renowned lifestyle and F&B models to Vietnam, starting in Phu Quoc with three beachfront venues — Azure Beach, Lola, and Kasapaka — at Sunset Town.
The signing ceremony marks a significant milestone in completing Sun Group’s integrated ecosystem, further advancing its journey to elevate Vietnam’s tourism destinations through diverse and world-class experiences
Rather than developing standalone restaurants, the two partners will focus on creating integrated lifestyle destinations where cuisine, architecture, music, and entertainment are seamlessly connected. This approach is expected to energize destinations with distinctive identities — addressing a key gap in many Vietnamese tourism hotspots today, particularly in the areas of beach club culture and vibrant nightlife entertainment, both of which have become global standards in leading resort destinations.
Some of the most beautiful beaches on the planet, such as Kem Beach and Sao Beach, serve as standout highlights that attract travelers from around the world to experience Phu Quoc Island
With some of the world’s most stunning beaches, along with rich natural landscapes and a steadily growing international visitor base, Phu Quoc is considered an ideal location for internationally benchmarked beach club models. Beyond enhancing daytime experiences, these concepts are expected to contribute to a dynamic nighttime economy, extend visitor stays, and increase tourist spending.
Ms. Nguyen Vu Quynh Anh, Deputy CEO of Sun Group and CEO of Sun Hospitality & Entertainment Group
Speaking at the signing ceremony, Ms. Nguyen Vu Quynh Anh, Deputy CEO of Sun Group and CEO of Sun Hospitality & Entertainment Group, emphasized: “Throughout our journey of enhancing beauty of the lands, Sun Group does not focus solely on infrastructure or iconic landmarks; we place great importance on cultivating the ‘living spirit’ of each destination. Partnering with Sunset Hospitality Group represents a key step in completing the integrated tourism – hospitality – entertainment – culinary ecosystem that we are progressively building, aiming to meet the global standards of the world’s leading destinations.”
“Phu Quoc is emerging as one of Asia’s most dynamic island destinations, steadily gaining international prominence, thanks in part to the vision and developments led by Sun Group.”
Mr. Antonio Gonzalez - Chairman & Group CEO Sunset Hospitality Group added: “Vietnam is a highly promising market, characterized by vibrant energy, distinctive culture, and the warmth of its people — qualities that align perfectly with the experiences we deliver. Phu Quoc is emerging as one of Asia’s most dynamic island destinations, steadily gaining international prominence, thanks in part to the vision and developments led by Sun Group. For us, this signing ceremony is not merely a partnership agreement, but a long-term commitment to the island’s future.”
As Vietnam continues to attract growing global attention, the presence of internationally acclaimed F&B and entertainment brands is expected to strengthen the country’s competitive edge as a travel destination. In Phu Quoc, alongside existing international names, SHG-operated venues are anticipated to help position the Pearl Island as a premier destination where resort living, entertainment, gastronomy, and lifestyle converge under global standards — particularly for the high-end international traveler segment.
