The platform is endorsed by the Government, developed in collaboration with the Vietnam National Authority of Tourism (VNAT) and the National Data Association (NDA), and operated by Sun Group. This launch is widely regarded as the starting point of a new phase in which Vietnam’s tourism industry is managed through a unified data-driven operating model—a long-anticipated milestone the sector has sought to realize for many years.
Visit Vietnam has been designed to enable real-time tourism data operations. This means that travelers, businesses, and regulatory authorities can gain timely insights into market dynamics on a daily and even hourly basis—from destination crowd levels and ongoing activities to emerging consumer trends. Such centralized, real-time tourism data operations represent a first-of-its-kind model in Vietnam, marking a significant step forward in the digital transformation of the national tourism ecosystem.
The Visit Vietnam platform demo will be unveiled on December 20.
A live demo of the Visit Vietnam platform will be officially introduced on December 20. The event will allow invited guests to interact directly with the demo version of the platform, rather than merely viewing a presentation video. Participants will be able to observe how Visit Vietnam visualizes tourism data in practice—ranging from destination crowd density and its evolution over time, to traveler search trends and market signals that have traditionally been accessible only through internal reports.
The event will also feature the participation of leading data and payment partners. VISA, the world’s leading digital payment technology company, is expected to host an interactive experience zone showcasing payment data insights such as spending behavior, card usage levels, and consumption trends among international travelers. Meanwhile, National Citizen Bank (NCB) is set to bring a range of engaging experiences to the event, introducing advanced digital payment solutions built on cutting-edge technology. As a strategic partner of the Visit Vietnam platform, NCB will provide financial products and services designed to enhance seamless and convenient payment experiences for tourists visiting Vietnam.
The early involvement of both international partners and domestic banks underscores that Visit Vietnam is not merely a tourism information display platform, but is being positioned as a multi-source data ecosystem—one that delivers a more comprehensive and accurate picture of the tourism market, from visitor flows and levels of interest to actual spending capacity and behavior.
Sun Group operates Visit Vietnam, backed by a nationwide destination data ecosystem.
As the developer and operator of the Visit Vietnam platform, Sun Group will present the platform’s overall architecture as well as its future expansion roadmap. With a nationwide ecosystem of destinations spanning Phu Quoc, Ha Long, Da Nang, and Sa Pa, Sun Group is widely regarded as uniquely positioned to pilot, validate, and enrich the platform with real-world data from day one.
The launch of Visit Vietnam is seen as the starting point for a data-driven model of tourism governance and promotion, at a time when international arrivals to Vietnam are rising sharply and the need to optimize destination operations has become increasingly urgent. Key questions—such as the number of data layers to be rolled out in the initial phase, the accuracy of real-time data, and the platform’s capacity to scale its partner ecosystem—have attracted significant attention from both the business community and the technology sector. All of these details will be unveiled in Phu Quoc on December 20, at an event widely regarded as one of the most notable tourism and technology milestones in Vietnam this year.
