Sun Group turns heads in first appearance at Asia-Pacific’s leading travel trade show

Making its first appearance at ITB Asia 2026 in Singapore, Sun Group drew strong interest from partners across the region as it showcased Vietnam’s tourism ecosystem, Phu Quoc’s new development vision ahead of APEC 2027, and the Visit Vietnam digital travel platform.


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On the night of October 30, Michelin-selected restaurant Izakaya by Koki at Capella Hanoi will present “The Art of Kimoto,” a dinner pairing Daishichi sake from Fukushima with a bespoke menu by Chef Hiroshi Yamaguchi. From flounder with sake jelly to Wagyu shabu-shabu, guests will explore a brewing tradition preserved through ten generations and discover its expression at the dining table.


From Fukushima to Hanoi: Ten generations of Sake Heritage at a Sun Group hotel

Sun Group showcases integrated aviation ecosystem at Routes World 2026, driving international connectivity to Phu Quoc ahead of APEC 2027 

Frankfurt, Germany, October 21, 2026, Sun Group is showcasing its integrated aviation ecosystem at Routes World 2026, bringing together airline operations, airport infrastructure, ground handling and in-flight catering services. On the opening day, Sun Group’s booth E20 welcomed numerous international airlines and industry partners to explore potential collaborations, with a particular focus on expanding air connectivity to Phu Quoc ahead of APEC 2027. 


Sun PhuQuoc Airways Expands Its Partner Network in Russia Ahead of Direct Moscow Route Launch

On 21 October 2026, Sun PhuQuoc Airways (SPA) hosted its “Phu Quoc – Your Ultimate Escape” travel trade seminar in Moscow, welcoming more than 105 representatives from travel companies, travel agencies and aviation partners across Russia. Held ahead of the launch of direct flights between Phu Quoc and Moscow on 13 November 2026, the event marks a significant step in SPA’s strategy to develop the Russian market and expand international connectivity to Vietnam’s Pearl Island.

Sun Group debuts at ITB Asia alongside Visa to introduce Visit Vietnam to the Asian market

From October 21 to 23, Sun Group will make its debut at ITB Asia in Singapore, showcasing its integrated ecosystem spanning aviation, hospitality, and entertainment, with a focus on Phu Quoc's potential as a MICE destination ahead of APEC 2027. Sun Group will also join its strategic partner Visa to introduce the Visit Vietnam digital tourism platform to Asia's travel business community.

Capella Hanoi, developed by Sun Group in Vietnam’s capital, ranked third among Southeast Asia’s best hotels in Condé Nast Traveler’s U.S. edition of the 2026 Readers’ Choice Awards.

Travel

Sun Group turns heads in first appearance at Asia-Pacific’s leading travel trade show

From Fukushima to Hanoi: Ten generations of Sake Heritage at a Sun Group hotel

Sun Group turns heads in first appearance at Asia-Pacific’s leading travel trade show

Sun Group showcases integrated aviation ecosystem at Routes World 2026, driving international connectivity to Phu Quoc ahead of APEC 2027

Sun PhuQuoc Airways Expands Its Partner Network in Russia Ahead of Direct Moscow Route Launch

Sun Group debuts at ITB Asia alongside Visa to introduce Visit Vietnam to the Asian market

Sun Group’s Hanoi hotel ranks among Southeast Asia’s best for 2026