Sun Hospitality & Entertainment Group (S.H.E), Vietnam’s leading entertainment and hospitality brand, has signed a Memorandum of Understanding (MoU) with MakeMyTrip, India’s leading online travel company. The partnership aims to showcase Sun Hospitality & Entertainment’s world-class resorts and hotels to a wider audience in India.


Sun Hospitality & Entertainment Group Partners with MakeMyTrip to Attract More Indian Travelers 

S.H.E signs strategic partnership with MakeMyTripIndia is emerging as a key driver of inbound tourism to Vietnam, aided by rising travel demand and simplified e-visa policies. Indian arrivals grew from 169,000 in 2019 to 392,000 in 2023, a 231% increase. The momentum continued with 501,000 visitors in 2024, and 337,000 arrivals in just the first half of 2025. Today, India ranks among Vietnam’s top 10 international source markets, underscoring its...

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On September 12, Sun Group, in collaboration with the U.S. Embassy in Vietnam, hosted the U.S.–Vietnam Aviation Partnership Roundtable. The event brought together 15 leading American corporations in aviation, technology, and financial services, opening up opportunities to position Phu Quoc as a new aviation and tourism hub in the region.


​​Sun Group and the U.S. Embassy foster aviation–hospitality cooperation

On August 25, 2025, Sun Group officially signed a strategic cooperation agreement with two prestigious international partners from Canada and Switzerland to build and develop the Sun Aviation Academy and the Sun Tourism Academy.


Sun Group establishes strategic cooperation with two leading international partners from Canada and Switzerland in educational training

On August 25, 2025, Sun Group officially signed a strategic partnership with EHL Hospitality Business School (EHL) – the over 130-year-old Swiss institution, often hailed as the “Harvard of hospitality education” – to jointly develop a world-class international Tourism Academy in Vietnam.


Sun Group partners with world-leading Swiss education group to develop an international-class Tourism Academy in Vietnam

On August 25, 2025, Sun Group officially signed a strategic cooperation agreement with Canadian Aviation Electronics Ltd (CAE), the global leader in aviation training, to establish the Sun Aviation Academy (SAA). With CAE’s experience operating in more than 40 countries, the academy will provide young Vietnamese talent in this specialized field with international-standard training.


Sun Group partners with Canadian Aviation Electronics Ltd to develop the international-standard Sun Aviation Academy in Vietnam

On August 23, 2025, at Sun World Ba Den Mountain (Tay Ninh), Sun Hospitality & Entertainment Group (SHE) – Vietnam’s leading entertainment and hospitality brand under Sun Group – officially signed a strategic cooperation agreement with global coffee brand Starbucks, unveiling a series of initiatives to enhance the travel experience in Vietnam. 


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Sun Hospitality & Entertainment Group Partners with MakeMyTrip to Attract More Indian Travelers

​​Sun Group and the U.S. Embassy foster aviation–hospitality cooperation

Sun Hospitality & Entertainment Group Partners with MakeMyTrip to Attract More Indian Travelers

Sun Group establishes strategic cooperation with two leading international partners from Canada and Switzerland in educational training

Sun Group partners with world-leading Swiss education group to develop an international-class Tourism Academy in Vietnam

Sun Group partners with Canadian Aviation Electronics Ltd to develop the international-standard Sun Aviation Academy in Vietnam

Sun Hospitality & Entertainment Group joins hands with Starbucks in a strategic partnership

Sun Group and the U.S. Embassy foster aviation–hospitality cooperation