On April 10, 2026, Sun Group officially entered into a strategic partnership with Dragone, the Belgium-based creator and producer of large-scale live entertainment, marking a new chapter for Vietnam’s cultural and entertainment industry and the beginning of a flagship show envisioned for APEC 2027.


Sun Group and Dragone partner to elevate Vietnam’s live entertainment scene

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On April 8, Sun Group and SITA - the global leader in air transport technology officially signed a strategic partnership to position Phu Quoc International Airport as one of Southeast Asia’s first airports to implement a full self-service passenger processing model.  


Sun Group partners with SITA to build digital foundations for the integrated aviation - tourism ecosystem

On March 29, 2026, Sun PhuQuoc Airways - the airline of Sun Group - officially launched its first international route connecting Phu Quoc and Taipei (Taiwan, China), marking the initial step in its strategy to connect Phu Quoc with the world and gradually position the island as one of Vietnam’s emerging international gateways.


Sun PhuQuoc Airways launches its first international route to Taipei (Taiwan, China)

On March 25 in Seoul, South Korea, Sun PhuQuoc Airways, the airline of Sun Group,  successfully hosted the “Phu Quoc - Your Ultimate Escape” seminar, combined with the official launch of its General Sales Agent (GSA) in Korea. The event welcomed nearly 100 representatives from leading travel agencies.


Sun PhuQuoc Airways partners with Korean GSA, set to launch two new routes in 2026

On March 23 in Phu Quoc, Sun Group and Marriott International officially signed an agreement to elevate their strategic partnership, announcing the development of 10 new hotels and resorts in Phu Quoc and Vung Tau with a scale of nearly 4,500 rooms, expected to open between 2026–2030. The agreement was signed with the attendance of Mr. Anthony Capuano – Global President and CEO of Marriott International – demonstrating the strong commitment of the world's leading hospitality group in accompanying Sun Group to develop world-class tourism ecosystems, contributing to enhancing Vietnam's position on the international tourism map.

Sun Group – Marriott International enter strategic partnership, elevating Vietnam into a global tourism destination

On March 21, 2026, Sun Group and Changi Airports International (CAI) of Singapore officially signed a strategic partnership agreement. Under the agreement, CAI will manage Phu Quoc International Airport, delivering operations to international 5-star standards and introducing Vietnam’s first “airport destination” model.


Sun Group and Changi Airports International sign strategic partnership to operate Phu Quoc Airport, pioneering the “airport destination” model in Vietnam