Ascott joins hand with Sun Group to operate Oakwood Ha Long resort project

On January 10, Sun Group and The Ascott Limited - the world's largest international serviced residence owner-operator, based in Singapore - signed a cooperation agreement to bring the Oakwood brand to Quang Ninh, to manage and operate the Premier Village Ha Long resort.

As part of the agreement, Oakwood Ha Long will be the new name for the Premier Village Ha Long resort, created and operated by Sun Group since 2020.

According to the agreement, The Ascott Limited will take over direct management and operation of the entire resort, as well as be responsible for training and guiding the resort's personnel. With the mission of bringing international living standards and inspiration to each customer's journey, Ascott promises to elevate Oakwood Ha Long in Quang Ninh to an international standard resort, delicately combined with charming local features.

This is also the next collaboration project between Sun Group and The Ascott Limited, following their partnership in managing a high-end hotel and serviced apartment complex on the banks of West Lake, Hanoi since October 2021.

The Ascott Limited is the world's largest international serviced residence business operator, established in 1984 and based in Singapore. The Ascott's network currently comprises over 940 serviced apartments and hotels, spanning over 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the Americas. The Ascott manages more than 14 serviced residence and hotel brands, offering a diverse portfolio of serviced apartments, hotels, co-living spaces, senior living residences, and student accommodation. As a wholly-owned business unit of CapitaLand Investment Limited, Ascott is a pioneering vertical integrated lodging business model globally.

Overview of Oakwood Ha Long

Under the management of Ascott, Oakwood Ha Long will have wide access to millions of members of the Ascott Star Rewards loyalty program, promising to bring the resort closer to potential customers not only in Vietnam but also worldwide.

Nestled along the World Heritage-listed bay, Oakwood Ha Long offers a collection of luxurious and modern villas with 5-star amenities, perfect for families and groups of friends. Centred around the core value of "Home + Beyond," Oakwood Ha Long provides guests with a sense of familiarity and comfort, just like being at home. The living experience at Oakwood Ha Long is defined by a unique set of values and carefully curated amenities.

Living space at the resort

The resort has 86 villas, designed to be open, capturing the fresh sea air and lush, pristine nature of the heritage region, making each vacation a true energy renewal journey for every family. Aiming to be a "second home" the villas at Oakwood Ha Long are equipped with amenities so guests can feel familiar and comfortable no matter where they are. The spacious living rooms are suitable for large multi-generational families to gather. The well-equipped kitchen with an indoor dining table and outdoor party table allows families to organise their events or use the chef rental service to prepare a feast right at the villa.

In addition to the common living space, the villas at Oakwood Ha Long still provide each member with private areas to enjoy moments in their modern, comfortable bedrooms, or relax at the spa with special therapies for health and beauty, or simply unwind by the pool with a cocktail, enjoying the sea view without having to go far.

Culinary Delights at Oakwood Ha Long

One of the key highlights of the Oakwood brand's experience in Ha Long is its culinary offerings. A standout feature is Oakbar, a beverage service available at any location within the resort where guests can feel comfortable and convenient with their work and leisure schedules. Whether at the Oakbar in the resort lobby or the in-room Oakbar upon request, every resident will have the most flexible options to enjoy their favourite drinks. In addition, the two restaurants within the resort promise to bring guests exceptional local culinary experiences in a cosy atmosphere.

Sharing the joy of Oakwood's presence in Quang Ninh, Ms. Serena Lim, Development Director of The Ascott Limited, said: "At The Ascott Limited, we prioritise meeting the expectations of investors and value the common vision to collaborate and achieve success together. Sun Group is known as one of the leading private economic groups in Vietnam with internationally acclaimed projects, a broad vision, and great development potential.

This collaboration once again reinforces the strategic partnership between Ascott and Sun Group. We are delighted to share a common vision with Sun Group and work together to turn that vision into reality. With our capabilities and experience, Ascott will provide customers with unforgettable experiences. With our experienced operational team in Vietnam and concentrated resources, we are confident in successfully winning over customers."

Mrs Nguyen Vu Quynh Anh - CEO of Sun Hospitality Group - Sun Group's Resort and Tourism Brand

During the signing ceremony, Nguyen Vu Quynh Anh, CEO of Sun Hospitality Group, the resort and tourism brand of Sun Group, emphasised, "The signing ceremony marks another important milestone in the cooperative relationship between Sun Group and The Ascott Limited. The Oakwood Ha Long project demonstrates the commitment of both partners to enhancing the customer experience.

With a general vision of creating a truly superior living environment, where international standards coexist with local essence, along with the prestigious reputation and extensive operational management experience of Ascott, we expect Oakwood Ha Long to become an unmissable destination for any traveller on the journey to explore the wonders of the world-renowned Ha Long Bay."

After the signing ceremony, the Oakwood Ha Long resort will officially commence operations and welcome guests from January 15.