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From Paris to Phu Quoc: Maison Kayser brings world-class gastronomy to the Pearl Island 

On November 1, at Sunset Town (Phu Quoc), Sun Group officially inaugurated Eric Kayser – the first Maison Kayser store in Vietnam. The world-famous French artisanal bakery and patisserie brand, which has won 14 international awards, is widely regarded as a global culinary icon.

On November 1, Sun Group officially launched a series of new tourism and entertainment offerings at Sunset Town, promising to ignite a vibrant festive atmosphere in Phu Quoc during the most beautiful season of the year.


Sunset Town, Phu Quoc kicks off the festive season with a lineup of exciting new attractions

On the morning of November 1, 2025, Sun PhuQuoc Airways officially took off with its first commercial flights to Phu Quoc, marking the beginning of Vietnam’s first leisure airline.


Sun PhuQuoc Airways officially took off with its first flights to Phu Quoc

On the evening of November 1, 2025, the must-see show in Phu Quoc – Ocean Symphony, produced and invested in by Sun Group – officially returned to Sunset Town, delivering to thousands of spectators a breathtaking feast of light, music, fireworks and soaring emotions over the island’s shimmering waters.


Symphony of the Sea 2025: The viral global water-show phenomenon is back

A closer look at the rehearsal of “Symphony of the Sea” before its grand comeback in Phu Quoc

On the evening of October 26, the first fireworks, lighting, and extreme sports performances of “Symphony of the Sea” Season 2 illuminated in Sunset Town, Phu Quoc, offering a dazzling preview of the spectacular show officially set to return on November 1.


On October 15, at the Ascott Tay Ho Ballroom in Hanoi, Sun Group officially held the launch ceremony of Sun PhuQuoc Airways, themed “Symphony of the Sun.” The event marked the debut of Vietnam’s first-ever “resort airline” model, designed to seamlessly connect Phu Quoc with travelers around the world.


Sun Group launched Sun PhuQuoc Airways – completing its tourism ecosystem from the skies to the ground

JW Marriott Phu Quoc Emerald Bay named among the World’s Best Resorts by Condé Nast Traveler

The prestigious Condé Nast Traveler Readers’ Choice Awards 2025 has honored JW Marriott Phu Quoc Emerald Bay as one of the world’s best resorts.

On October 7, 2025, Hilton’s President & CEO visited Phu Quoc to sign a strategic partnership with Sun Group, marking the development of five hotels with over 2,000 rooms across Quang Ninh, Da Nang, and Phu Quoc. The agreement also celebrates the Vietnam debut of Conrad Hotels & Resorts and LXR Hotels & Resorts, while enhancing the country’s luxury tourism landscape and strengthening hospitality infrastructure for APEC 2027.


Sun Group and Hilton deepen strategic partnership to transform Vietnam’s hospitality landscape 

On October 7th, Sun Group officially signed a strategic partnership with H2O Events and LaserVision, two of Australia’s top entertainment production companies, following a successful collaboration on world-class multimedia shows across Vietnam. The alliance promises to make Phu Quoc’s upcoming festive season the most spectacular yet, with the debut of a new version of the Symphony of the Sea show.


Sun Group announces strategic partnership with H2O Events and LaserVision to develop world-class artistic shows in Phu Quoc

New World Phu Quoc Resort named one of Asia’s top family resorts by Travel + Leisure

Recently, New World Phu Quoc Resort proudly became the only representative from Vietnam to be included in the list of the Best Family Resorts in the Asia-Pacific region by the prestigious travel magazine Travel + Leisure, thanks to its experiences and facilities that perfectly meet the needs of young travelers.
