Unparalleled Beauty of Phu Quoc - More Than Just the “World's Leading Island Destination”

Renowned as the “World's Leading Island Destination” by the World Travel Awards for two consecutive years, Phu Quoc offers a plethora of delightful experiences and top-notch international-standard leisure activities.

With this prestigious accolade and an array of world-class amenities, Phu Quoc is poised to emerge as a leading global and regional tourism hub.

Recently, at the Burj Al Arab Jumeirah in Dubai, within the framework of the World Travel Awards 2023, Phu Quoc was honoured for the second consecutive time as the “World's Leading Island Destination for Natural Beauty”. The Pearl Island surpassed six other competitors from different continents around the world, such as Dominica, Lofoten (Norway), and Isle of Skye (Scotland), to achieve this prestigious title. This award has affirmed the exceptional allure of Phu Quoc's natural beauty, solidifying its status as a remarkable global destination offering world-class experiences in entertainment, tourism and international luxury retreats.

In 2023 alone, Phu Quoc has been consistently honoured by the WTA and numerous reputable international media outlets and magazines with awards and accolades. These include titles such as “Asia's Leading Tourist Islands” by the renowned Condé Nast Traveler magazine in the US, “Island with the Best Travel Cost in the World” by The Travel magazine in Canada, “Most Beautiful Beach in Vietnam” by the famous Lonely Planet travel guide, “Best Destination in The World for 2024” by Travel Lemming - an online travel guide website, “Destination with Diverse and Attractive Activities in Southeast Asia” by Channel News Asia in Singapore, and “Paradise Island” by The Week magazine in the United Kingdom.


The Natural Beauty of Phu Quoc Island

Phu Quoc, is the largest island in Vietnam with an area of 573 km2 and 22 small and large islands. It boasts stunning white beaches, shaded by palm trees and surrounded by crystal-clear emerald waters. The most famous beaches here include Bai Dai, Bai Sao, Bai Kem, Bai Rach Vem, and Bai Ong Lang, all of which are characterized by pristine, picturesque and tranquil beauty. In 2006, Kien Giang Coastal and Island Biosphere Reserve was recognized by UNESCO as a World Biosphere Reserve, of which Phu Quoc is a part.

The most attractive area for tourists is the South of the island with 12 different islands in the An Thoi Archipelago. The beaches in the south are especially picturesque, with crystal-clear turquoise waters and fine, white sand shores. Many tourists choose to visit this area to explore its rich marine resources. The various colourful coral reefs and formations spread across the predominantly southern islands, along with the diverse marine life, make this a perfect destination for those who enjoy diving and admiring the beauty beneath the sea.


South of the Island - The Perfect Destination for Scuba Diving Enthusiasts

Phu Quoc is not only famous for its stunning beaches and crystal-clear waters but also for its rich cultural heritage that has been passed down through generations. The island is home to a diverse range of traditional crafts and industries with the people of Phu Quoc being simple and rustic. One of the most well-known traditional crafts on the island is the production of fish sauce, with pure raw material from anchovies and traditional processing formula; Ham Ninh fishing village or pearl production village.

Phu Quoc is a unique culinary destination in Vietnam, known for its delicious seafood and exotic dishes sourced from the mountains and forests. Some standout dishes include grilled sea urchin, Vietnamese raw herring salad (Goi Ca Trich), stirring rice noodles (Bun Quay) and various dishes made with mushrooms and sim wine.


Marriott International's premium brand, coming to Hon Thom, Phu Quoc.

Phu Quoc is a new world, where nature, culture and cuisine come together to create an unforgettable experience. In recent years, Phu Quoc has become a favoured destination for international travellers, transforming into a true “resort paradise” with the arrival of world-renowned luxury hotel brands. The JW Marriott Phu Quoc Emerald Bay, managed by Marriott International, has set the standard for upscale accommodations since its debut in 2016.

This 5-star++ resort has attracted celebrities and the wealthy elite from around the world, including Indian billionaire Kaabia Grewal, who chose the resort for a lavish 7-day wedding celebration, bypassing the more traditional destination of the Maldives.

Building on the success of JW Marriott, Marriott International has recently partnered with Sun Group to manage two of the highest-end brands in Hon Thom, Phu Quoc, including Ritz Carlton Reserve - the highest-end brand of The Ritz Carlton, with only 7 resorts (including the resort in Hon Thom) worldwide, and The Luxury Collection - a brand with the charm and unique cultural treasure of the destination.

Travel Daily News recently reported on Sun Group, a pioneering resort developer in Vietnam, and their collaborations with renowned brands, architects and designers. These partnerships have not only enhanced the luxury appeal of Sun Group's islands but have also set new standards in the hospitality industry in Vietnam and the region.

Phu Quoc is not only becoming the new luxurious destination of the world but it is also being invested in to attract and provide even more diverse experiences for tourists with a series of “masterpieces” that promise to create an explosion for the future of Pearl Island tourism.


The new iconic Kiss Bridge (Cau Hon), set to be officially launched at the end of December this year.

At the end of December this year, the new iconic landmark, the Kiss Bridge (Cau Hon), will be officially unveiled, not only adding a remarkable tourist product to Phu Quoc, but also promising to create a buzz like the Golden Bridge did for Da Nang. The newcomer, La Festa Phu Quoc, the first hotel bearing the Curio Collection by Hilton brand, located in the heart of Hoang Hon Town, will open its doors to guests, offering a unique sensory and aesthetic experience for every touchpoint with the distinguished beauty of the Italian coastal town of Amalfi.

From here, just a few steps away, visitors can also experience the multimedia technology show, Kiss of the Sea; and enjoy the Vui-fest Bazaar - a creative night market with regional cuisine, fashion products, creative gifts, handicraft stalls, and nightly music and theatre performances; or indulge in the cable car adventure and challenging experiences at Sun World Hon Thom.

Not only boasting world-class natural beauty, Phu Quoc is also a top destination for rich experiences in Vietnam and Asia. With a majority of domestic and international tourists, this island offers a unique blend of culture, adventure and relaxation.